16/12/2018  —   2 mins read  —  Posted in Articles

Hi there!

Here at Sign & Digital as we approach the end of the summer, we would like to start communicating all the exciting things that are brewing in our creative HQ.

For us here at Sign & Digital your growth has an absolute priority. That is why you are more than welcome to book a visit to our Creative Centre where our dedicated staff will show you the cream of the crop of products and will inspire you to use new solutions, technologies and more to help increase your profit.

The economy is booming, and Digital Printing is one of the most exciting industries, growing at the enormous rate of 62% over the last 2 years. We are entering an era of customisation and personalisation.

THE MAGIC OF THE BIG NUMBERS.

HOW CAN YOU TAP INTO THESE CHANGES AND CREATE MORE VALUE FOR YOU?

The Creative industry is 2.5 times bigger than Automotive industry.

Advertising, Architecture, Fashion, Music, Publishing and Film together create the European Creative Economy with an annual revenue of €535.9 billion! We are in the information age and creative works are the main source of its digital economy. Creative industries are the first to innovate and embrace the change.

Customisation is taking off in a new direction and can be seen in all aspects of everyday life, from drinks bottles to carpet printing. There is a place for everybody here. Why? Because in general customers who buy customised products are more satisfied and are more valuable.

The next reason is even better. All businesses need to communicate ideas and represent their brand, and you can combine visuals with tactile sensations to support customers wants and their desire for creativity.

Print is at the heart of several creative processes, from posters and signage to packaging and photography. For any visual artist, the print is an essential part of the creative process.

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Only 16 % of people will read a message in detail when received digitally, but 59 % will engage when the message is presented in print. Meaning that print is the more effective communication tool.

A PICTURE SPEAKS A 1000 WORDS.

Print is more engaging than the screen, it captivates the senses, has texture and feel, can be glossy or matt, and it has a huge role to play in a digital world. Experimentation and application push the technologies and enable growth.

So talk to Sign & Digital about your opportunities and your next steps to grow in this booming industry.